Frequently Asked Questions
Do I have to sign a contract?
No! One perk about signing up with Backyard is that we're month-to-month. This is mutually beneficial because we always want you to be satisfied with your service, and not unwillingly bound by a lengthy service agreement. It also removes your risk, and puts the onus on us to deliver you stellar results in order to earn your business for the long term. We love happy customers.
Why is Backyard a subscription service?
You must always prepay for your Google Advertising. Each month you continue on with us, we turn around and reinvest your money on the Google Adwords platform, which is where we manage both your YouTube In-Stream and Google Mobile advertising campaigns. Our service plans include a flat rate hosting charge that covers your microsite, web app, and your profile and in-stream videos. The rest goes directly to Google.
I already have a commercial video I'd like to use instead, is that ok?
Sure! We can use existing video files for your in-stream ad. But we still have to edit them down to the appropriate length and format to run your in-stream campaign on YouTube, which is why there is still a video creation fee built in to the first month of your service, even if we use your existing files.
Why did I receive my Campaign Summary Email before the month was up?
We priced our plans with local businesses in mind, to empower every small and medium sized business to be able to afford our effective marketing solutions. That being said, it generally does not take a full 30 days to allocate your full media spend on Google. Once your media spend has been exhausted for the month, we send your campaign summary email, giving you the opportunity to up your spend if you do not want a lapse in your advertising.
Can I expect to triple my business by using this service?
We cannot guarantee your business any specific number of new customers by being a Backyard client, or that your revenues will grow exponentially. Our job is to get you more exposure, foot traffic, and phone calls - but it's your job to seal the deal once we send 'em your way. We can, however, let you know that Starter Lite customers are on average receiving 2500+ mobile impressions, 2-4 phone calls, 1-3 clicks to Get Directions to your business, and 1000+ views of their in-stream video commercial. And the higher the package plan, the better the results are on average :)
I'm gearing up for our busy season, is it easy to upgrade my account?
Absolutely. Just give your Account Manager a call at 1-888-670-2489 or email firstname.lastname@example.org and we'd be more than happy to switch your plan and up your advertising dollars. Simultaneously, if you need to scale back your package for any reason, we'd be happy to assist with this account change as well.
Where did the name Backyard come from?
We built our video platform so that local businesses could leverage the proven power of video to find new customers. And when you think of your neighborhood, it doesn't get more local than your very own backyard. When you hear Backyard - think local.